In their upcoming May webinar SME Professional explore how the role of the agency website is evolving from a digital brochure into an AI‑discoverable, operational platform that supports marketing, enquiries and day‑to‑day workflows.
SME Professional will explain what Generative Engine Optimisation (GEO) is, how it contrasts from traditional Search Engine Optimisation (SEO), and why structured, machine‑readable property data is becoming essential for future visibility.
They will also look at how AI systems read property websites, where frequent challenges exist, and what steps agencies can take to prepare.
Finally, SME Professional will look at how modern property websites are becoming deeply integrated with agency software supporting conversational property search, enquiry handling, viewings, applications and client journeys creating smarter, more efficient platforms for both users and teams.
The upcoming webinar, taking place on 13 May, is designed to help estate and letting agents understand what’s changing, why it matters, and how to ensure their website remains future ready.
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