GJ Properties has announced a strategic partnership with Salesforce and digital transformation consultancy 20Three, marking a major step in its goal to redefine the property ownership experience and modernise real estate operations across the emirate.
The announcement coincides with GJ Properties unveiling six new landmark developments that will contribute to reshaping Ajman’s skyline and expanding its portfolio of lifestyle-led communities. Together, the projects represent one of the developer’s most ambitious growth phases to date.
Beyond its physical developments, the company is investing heavily in digital transformation. By implementing Salesforce as its core technology platform, GJ Properties aims to strengthen customer relationships, streamline communication and deliver a fully connected experience for buyers and investors.
“Real estate is no longer just about building towers. It’s about creating meaningful, lasting relationships with the people who call those towers home. By embracing innovation through Salesforce and our partnership with 20Three, we are reshaping how customers interact with us, from the moment they first inquire, to the day they move in, and beyond.”
Ali Jaber, CEO, GJ Properties
The initiative comes amid a broader shift in the UAE’s real estate market, where developers are increasingly prioritising technology adoption to meet growing expectations for seamless, personalised customer engagement.
As GJ Properties’ official implementation partner, 20Three will oversee the rollout of Salesforce technology while guiding the company’s long-term digital strategy. The collaboration will focus on ensuring that technology integration translates into tangible operational and customer benefits.
“We are proud to support GJ Properties in this transformation. Our role goes beyond system integration; it’s about helping real estate developers embrace digital as a growth driver and reimagining the future of property experiences in the UAE.”
Valbona Shehaj, Founder, 20Three Digital
The partnership positions GJ Properties at the forefront of Ajman’s emerging digital-first real estate ecosystem. By uniting its development expertise with advanced customer relationship technologies, the company is aligning its strategy with the UAE’s broader ambition to create smart, sustainable and connected cities.
